These are the best bits of my career as a copywriter, so far! It began with Cartridge Save in January 2012 (where I also first cut my teeth in the world of SEO), moved agency-side with Soap Media in January 2015 where I was able to work with the AA launching its new business venture, before stepping up to become a Content Manager in January 2017. You can also visit my ePortfolio for more details.
I'm the Content Manager for this popular family holidays company. My first project was to assist with a complex CMS migration to Tridion (6 months). With this completed, I'm now leading the company's content strategy over the next 12 months.
I worked alongside the AA for two years. Soap Media helped to launch its mobile tyre fitting website, and I went on to write over 700 pages for the company to help it rise up Google's search rankings and compete with established industry names.
This famous amusement park was already one of Soap Media's top clients when I joined. I went on to provide copy and SEO duties for the theme park, helping it to compete with its rivals, whilst writing fun content to make people want to visit.
With Kukri Sports I was responsible for handling the international company's UK social media channels, as well as producing copy for its content marketing campaigns. I also managed its email marketing schedule, as well as advising on suitable strategies.
For Lancashire County Council, I managed its healthcare initiative the Six Week Breastfeeding Challenge. This involved managing the content strategy and producing press releases, blog posts, and a social strategy in the build up, and during, its campaign.
Over two years, I was the sole Copywriter and SEO Executive for digital agency Soap Media. My job was to manage all copy and on-site SEO based content work for its clients, such as the AA, Blackpool Pleasure Beach, and Lancashire County Council. I also helped the agency with its numerous side-projects, which included several lead generation ventures.