Advancing My SEO Skills

Category: SEO May 7th, 2018

For 2018, I’ve decided to make the shift towards advancing my SEO skills. Last year, as a Content Manager, I wrote 14,000 words of metadata for the UK and Irish sites of Al Fresco Holidays. That was part of the brand’s content migration to the Tridion CMS.

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Writing With Legal Compliance In Mind

Category: On Writing January 27th, 2018

I’ve started a new job as a Senior Copywriter and now have to consider highly restrictive legal compliance as part of my regular marketing communications copy.

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Tea as Writing Inspiration

Category: On Writing January 3rd, 2018

Over on Moonshake Books, my book review site, I’ve had a detailed look at Kakuzo Okakura’s magnificent the Book of Tea. In this, tea drinking is celebrated as the fine art it is, which I consider to be a timely reminder of its wonders during this coffee-obsessed era.

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To Be a Content Manager or a Copywriter: That is the Question!

Category: On Writing December 23rd, 2017

I’ve had a hectic 2017 as a Content Manager, which included launching two new websites during an extensive content migration project. This included mastering Tridion, which is the most unusual CMS I have ever come across. However, I’ve since made the shift decision to return to copywriting and my journey to this has been illuminating.

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Short Story Posts: Posthoumous & The Cigarettes

Category: On Writing November 21st, 2017

I’ve added two short stories to my satire site Professional Moron. I’d entered these into amateur literary competitions and they didn’t make any progress whatsoever. I was rather disheartened and so added uploaded them anyway, but then the Cigarettes had a small tidal wave of appreciation come back from the WordPress community, which left me pretty chuffed.

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One Post a Day: Running Professional Moron

Category: On Writing October 25th, 2017

My satire website (Professional Moron) will be six years old in February 2018 and, by then, I’ll have written over 1,500 posts for it. Over the last two years, it’s meant a post a day – this has posed a significant challenge, creatively and in terms of how to fit that lot in. I’ve had full time work to attend to!

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Ideate: The Most Annoying New Marketing Buzzword

Category: On Writing September 15th, 2017

Ideate has emerged as the new marketing buzzword of the moment, I’ve seen it slapped on a wide number of digital agency websites over the last year. I thoroughly dislike it.

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Wrapping Up the Content Migration Project in Style!

Category: On Writing August 27th, 2017

After eight long months of intensive work, and numerous hundreds of hours of overtime, the launch of the UK and Irish websites has been completed. It was first content migration, but it was certainly hectic! Building a new website from the ground upwards in the unusual Tridion CMS has been one of the biggest challenges in my career.

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The Roads to Freedom Trilogy: Detailed Review

Category: On Writing July 15th, 2017

Over the last six months, I’ve been covering Jean-Paul Sartre’s brilliant Roads to Freedom trilogy on my literature review site – Moonshake Books. This was wrapped up today with the posting of my 10,000 word review of trilogy closer Iron in the Soul. In total, the trilogy has produced 20,000 words from me, of which I’m rather proud.

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Will Invasive Advertisements in Science Fiction Become Fact?

Category: On Writing July 8th, 2017

Watching cult TV show Futurama back in the early 2000s, it lampooned the excessive use of advertisements online. Fast forward to 2017 and the issue is worse than ever – I’ve sat around in meetings listening to how companies will bombard consumers with PPC, YouTube, or other social media ads, but there’s a definite sense of overkill happening.

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