Over the last six months, I’ve been covering Jean-Paul Sartre’s brilliant Roads to Freedom trilogy on my literature review site – Moonshake Books. This was wrapped up today with the posting of my 10,000 word review of trilogy closer Iron in the Soul. In total, the trilogy has produced 20,000 words from me, of which I’m rather proud.
Category: On Writing July 8th, 2017
Watching cult TV show Futurama back in the early 2000s, it lampooned the excessive use of advertisements online. Fast forward to 2017 and the issue is worse than ever – I’ve sat around in meetings listening to how companies will bombard consumers with PPC, YouTube, or other social media ads, but there’s a definite sense of overkill happening.
Category: On Writing June 8th, 2017
The longer I’ve been in business, the more frustrated I’ve become by business spiel. It’s perfectly possible to perform your job without resorting to industry jargon or anachronistic corporate speak – by subverting this you can, in fact, come across as an imaginative and creative person, which is essential if you’re working as a creative. Mindlessly reeling off the corporate way of things is a sure-fire way to produce rubbish content.
As a voracious reader, I’ve never been tempted to make the jump to a Kindle. I can appreciate the convenience of them – a huge selection of books on one device – but, for most ardent readers passionate about their book collection, you want to have tangible evidence of it.
This year I’ve made the shift from being a copywriter to full-scale Content Management for a popular tourism company. It’s a big shift. The first stage to overcome, as with many creatives (most of us having an introspective nature) is to overcome imposter syndrome. This is the anxiety driven consideration of – why me? Surely everyone else is just as capable?
Category: On Writing March 7th, 2017
It’s often considered copywriters always have a novel or short story waiting in the wings, hoping to find fame and fortune from their writing. In other words, copywriting just masquerades as their day job as they pursue their literary dreams.
Category: On Writing February 26th, 2017
Whether you’re a jounalist, copywriter, content manager, or novelist, the terrible typo is always there lurking to catch you out. In the internet era it’s a particular curse, with readers eager to wade into the comments sections and point out the glaring error and, back in my day, they used to proofread!
In an age where reading books is considered, by some, as anachronistic, I think it’s important to stress (especially for writers of any discipline) reading will improve your abilities – along with your intellect.
Not wishing to sound too pompous, but by turning to canonical literature (i.e. classic novels) you can find the real classics of the world. Whilst contemporary bestsellers are fine, and can help unearth current slang and trends in language, when you look to classic tales from the 20th century you really high-quality storytelling.
Category: On Writing November 21st, 2016
One of my great passions, other than reading, writing, films, and music, is with video games. I’ve played them since around 1987 and grew to love the wonderfully imaginative world the likes of Nintendo created on the NES, SNES, N64, and more recently the Wii U.
As with everything, the industry has adapted and now it’s headed by Sony and Microsoft with the PS4 and Xbox One, respectively. I own neither, simply as I find the majority of titles released on both to typically be ultra-violent, uninspired Grand Theft Auto and Call of Duty clones.